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Unfortunately, many of today’s writers, bloggers and (even) authors manage their writing careers in an uphill battle. They produce — actually spew out content day after day fighting for a spot at the top of the monolithic search engine rankings. They even produce great quality stuff. They tag it, reposition their content, repurpose it, guest blog for backlinks and on and on.


Their focus is way off. There’s nothing wrong with new and fresh quality content or keeping your writing-mind sharp with consistent and routine writing habits. I do it. You should also. However, you’re ‘main’ focus should be on one thing and one thing only.

Ah, but I can’t just tell what it is. Secrets are juicy… so bare with me as I tease you a bit longer. You’ll appreciate it more.

This one thing — TED Talks live by it, Seth Godin advocates it in his bestselling books and blog, Bob Lotich drives millions of visitors to his website using it, you spread it because it’s in its nature to be spread, it saves smart business’ money, keeps mouths yapping and is as simple as a cup of tea.

What is it?

Viral-ability (put this in an image, be very very creative with it)

Simply put, if your product, book, idea, theory, challenge, you name it… is worth spreading — worth being shared, is remarkable (i.e. people remark about it), is un-containable, then it will spread like wildfire or perhaps a bit slow like snail mail (use a better example or metaphor).

If your focus is on producing content worth sharing, then your readers will tell others. This means less writing for you (if that’s what you want), less marketing for you, more savings for you, less used up resources for your business, less of the bad stuff and more of the good stuff… for you and everybody else.

You see, when others spread your message, idea, solution or product, it means you don’t really have to. You can focus on making it better or create a new service or message.

You become that guy they talk about.

You become:

• the guy who answers their heartfelt questions
• the lady who solves their problems
• the person who guides others when they need it most
• the business who does more than takes care of all their IT needs
• the service that entertains or relaxes its customers

You can apply this concept to any product or service, but the subject here is geared toward writing viral content.

You want to get out of the cat and mouse trap with the search engines who always change their algorithms. Instead, put your content in the hands of your readers. Write content that creates paradigm shifts, ones that bust myths wide open, that challenge the status quo, that challenge your readers, that question conventional wisdom, that create quantum leaps of understanding and action…

Learn how to create content that goes viral: 5 Ways to Write Viral Content

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