Unfortunately, many of today’s writers, bloggers and (even) authors manage their writing careers in an uphill battle. They produce — actually spew out content day after day fighting for a spot at the top of the monolithic search engine rankings. They even produce great quality stuff. They tag it, reposition their content, repurpose it, guest blog for backlinks and on and on.


Their focus is way off. There’s nothing wrong with new and fresh quality content or keeping your writing-mind sharp with consistent and routine writing habits. I do it. You should also. However, you’re ‘main’ focus should be on one thing and one thing only.

Ah, but I can’t just tell what it is. Secrets are juicy… so bare with me as I tease you a bit longer. You’ll appreciate it more.

This one thing — TED Talks live by it, Seth Godin advocates it in his bestselling books and blog, Bob Lotich drives millions of visitors to his website using it, you spread it because it’s in its nature to be spread, it saves smart business’ money, keeps mouths yapping and is as simple as a cup of tea.

What is it?

Viral-ability (put this in an image, be very very creative with it)

Simply put, if your product, book, idea, theory, challenge, you name it… is worth spreading — worth being shared, is remarkable (i.e. people remark about it), is un-containable, then it will spread like wildfire or perhaps a bit slow like snail mail (use a better example or metaphor).

If your focus is on producing content worth sharing, then your readers will tell others. This means less writing for you (if that’s what you want), less marketing for you, more savings for you, less used up resources for your business, less of the bad stuff and more of the good stuff… for you and everybody else.

You see, when others spread your message, idea, solution or product, it means you don’t really have to. You can focus on making it better or create a new service or message.

You become that guy they talk about.

You become:

• the guy who answers their heartfelt questions
• the lady who solves their problems
• the person who guides others when they need it most
• the business who does more than takes care of all their IT needs
• the service that entertains or relaxes its customers

You can apply this concept to any product or service, but the subject here is geared toward writing viral content.

You want to get out of the cat and mouse trap with the search engines who always change their algorithms. Instead, put your content in the hands of your readers. Write content that creates paradigm shifts, ones that bust myths wide open, that challenge the status quo, that challenge your readers, that question conventional wisdom, that create quantum leaps of understanding and action…

Learn how to create content that goes viral: 5 Ways to Write Viral Content


There are two things that a writer needs to know before reading this book: One: that he or she doesn’t need to be licensed, registered or certified to become a writer. If you have one hand, pen and paper (or keyboard), then you can write. And with today’s advancements, you can use recording technology to transcribe your audible words into digital ones, making the writing process easier. The second thing you need to know is that it’s all made up: mystery thrillers, encyclopedias, history books, science fiction – it’s all a work of the writer’s creativity; no matter how fanciful or steeped in facts, it’s put together as a work of creation. Our words (written or spoken) are acts of imagination. Think of a fiction series that fans rave about. “Omg, you gotta read ABC series, it’s that good. Once you start, you can’t stop. I’m telling you.” And that series is nothing but made up stories of characters and scenes that never existed and never will exist. It’s just one lone writer (or writers) who contrived a fantastic story from their imagination for your entertainment. This is done over and over again and readers fall for it every time. Now before you go and create an avalanche of duped readers with your bestselling book, remember that you have permission to write by virtue of having at least one hand or recording device. And know that you have the right as anyone else to have fun and create with your imagination whatever it is you want to create. Read on and have fun.

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